Recipe ideas with reach

Digital Media Planning & Buying

Content Creator & Influencer Marketing

Social Media Management & Performance Marketing

Strategy & Consulting

An influencer campaign that puts THE GREEN MOUNTAIN by Hilcona Foodservice in the spotlight with authentic recipe ideas for the food service industry.

Hilcona Foodservice develops high-quality convenience products for the food service industry, from pasta and fresh products to vegetarian and vegan options such as the THE GREEN MOUNTAIN range.

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Until now, the brand’s communication had mainly taken place in a traditional B2B environment. The influencer campaign aimed to give Hilcona Foodservice more visibility on Instagram and to reach food service professionals where they look for inspiration, stay informed and share the latest food trends.

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The challenge was to present a B2B brand credibly and relevantly in an environment dominated by B2C content. Rather than advertising the products in a conventional way, the goal was to bring them to life through authentic recipe ideas and versatile applications from real culinary professionals. Selecting the right creator mix was therefore key: food service professionals who contributed expertise and hands-on experience, alongside food creators who showcased the products in an inspiring way and reached relevant communities.

For each campaign, we developed tailored influencer set-ups and managed the entire process, from creator selection to publication.

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This included:

Strategic research and selection of suitable creators
Outreach, negotiation and coordination of the collaborations
Development of briefings and fitting content concepts
Management of the approval process
Targeted extension of selected content as Partnership Ads

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The creators integrated the products into their own content style and brought them to life through recipes and concrete applications. By combining organic posts with paid media, the content reached both existing communities and additional relevant target groups. We were able to win over well-known creators such as Noah Bachofen, Nico Sandmeier and ThisPronto.