Time for private financial planning
Social media content about private retirement planning.
The «Vorsorge 2024» sales campaign by Raiffeisen aimed to engage young adults (18–29 years) as well as women and men aged 30–55 with topics related to private financial planning. FS Parker adapted the existing brand image campaign and developed various content formats to engage the target audiences in a targeted way on social media. The focus was on presenting the complex topic of financial planning in an accessible, entertaining, and informative manner.
Extension of the image campaign for social media channels.
FS Parker developed the Vorsorge 2024 sales campaign, which was subsequently expanded across social media. To support this, innovative content formats were created and tailored specifically to the needs and interests of the respective target groups.
These included, among other things, street interviews in all three language regions of Switzerland, shedding light on the topic of private financial planning from different perspectives. In addition, event teasers were conceived and produced for a digital event titled «Woman and Financial Planning: Four Myths Debunked.»
One highlight of the social media content was a humorous format featuring influencer fails, which entertainingly demonstrated how easy and quick it is to set up a Pillar 3a account in just three minutes. In addition to developing the concepts, FS Parker was also responsible for leading the content production in collaboration with network partners such as Black Frame and Midpoint Film AG.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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