To the Love Mobile with Letzipark
Social media campaign to activate a young, urban target audience.
FS Parker implemented a social media campaign for the Letzipark shopping center around Street Parade 2025 to support its desired image transformation and engage a younger, urban audience.
In the first phase of the campaign, the focus was on attracting as many participants as possible to a physical competition at Letzipark. Visitors had the chance to win tickets for the Love Mobile Seaquence or access to an exclusive VIP zone at Street Parade 2025.
Creation and Distribution of a Social Media Campaign Around Street Parade 2025
In the second phase of the campaign, content was produced directly at Street Parade and published on Letzipark’s social media channels on the same day. This ensured maximum visibility and interaction.
Alongside content production, the FS Parker team managed the performance marketing activities to strategically increase reach, engagement, and conversions, ensuring the campaign goals were achieved efficiently.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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