Brand Design & Positioning
Strategy & Target Audience Analysis
Growing & sustaining Brand Equity
Motion Graphics & Animation
Film, Corporate & Commercial Movies
Digital Marketing Campaign & Social Media
The latest Siemens studioLine iQ700 ovens, equipped with a camera and AI technology, can automatically select the optimal cooking program for the food placed inside. As lead agency of Siemens studioLine, FS Parker has developed an engaging marketing campaign to showcase this innovation.
We created a campaign that addresses the uncertainty of decision-making and engages customers with tailored messages depending on the context. For example, on a car marketplace, we playfully ask the viewer: "Are you having trouble deciding on the right car?". We then compare this to the process of choosing the optimal oven program. The solution: the Siemens studioLine ovens, featuring an integrated camera with AI-powered food recognition and a browning sensor. These ovens select the right program for the user, ensuring every dish turns out perfectly. This way, there is one fewer decision to worry about.
In addition to the online campaign, we developed a print and online advertorial campaign featuring Siemens ambassadors Sabrina Cipolla and Alfredo Häberli talking about decision-making in the worlds of food and design. This campaign was published in magazines such as NZZ Residence, Raum und Wohnen, Tutto Casa, Maisons et Ambiances, Meter, and others.
"Our campaign strategy is convincing because we playfully meet customers exactly where they are: in the mental space of decision-making", says Benjamin Franz, Creative Director at FS Parker.
