Brand Design & Positioning
Brand-Refresh
Motion Graphics & Animation
Logo-Design & CI/CD Manuals
High-End Presentations
Web-Design
Ringier is a Media- and Technology Company Swiss by nature. The Group includes over 130 companies operating numerous leading media brands, digital platforms and marketplaces. Ringier addresses every walk of life and touches the lives of millions of people - every day around the globe in 19 countries. 73 percent of operating profit comes from the digital sector. This puts Ringier in the group of leading European media companies. The family-owned enterprise believes in entrepreneurship, collaboration, innovation, trust and courage for nearly 190 years. In a world that's becoming ever more complex and challenging, Ringier's mission is to keep interest alive and to ensure that customers, users or readers never lose sight of what connects them: "We create interest in the world around you - and beyond".
FS Parker was asked to refresh Ringier’s existing brand identity and define what makes the design distinctly Ringier by unifying and building consistency across all existing touchpoints for a look & feel with a modern and expressive appearance. The new approach creates consistency across the Ringier sub-brands while keeping a flexible platform for individual expression.
We defined a set of design rules that aligns all sub-brands of the Ringier universe. Beyond these core elements, there is freedom for an individual product expression, which is where designs can flourish and connect in a more targeted way with the brand audience.
We created a comprehensive new brand manual featuring a new key visual –
an amorphoues 3D ring logo. A dynamic graphic element that represents the three key interconnected areas of Ringier: Media, Technology and Marketplaces. This moving graphic animation opens up a completely new brand expression possibility. Depending on the need, Ringier can appear on an expressive spectrum that ranges from calm, toned-down, and formal to more expressive, colourful, and eye-catching, by using bold colours, movement and scale. Along with the new 3D logo we introduced an image, graphics and icon world that supported the brand messaging.
The result is a dynamic visual brand that reflects the tradition,
innovation and technology of Ringier.
