Strategy & Target Audience Analysis
Growing & sustaining Brand Equity
Motion Graphics & Animation
Film, Corporate & Commercial Movies
Digital Marketing Campaign & Social Media
After a multi-stage tender process, we developed a new narrative element and a cross-media image campaign for the leading Swiss retail bank.
"FS Parker convinced us with their close integration of strategy, conception, creativity and digitalization. The perfect partner!" says Oliver Niedermann, Head of Marketing at Raiffeisen.
"Helping the third largest Swiss bank to get even closer in touch with the most diverse target groups is a very exciting task." Says Hannes Sigrist-Thompson, Executive Creative Director at FS Parker, happy about the new client.
How is recognition, competence, and a new breath of fresh air communicated with a traditional brand like Raiffeisen including products such as pensions and investments? The new communicative element with the digital location and destination fields is easy to understand and enables Raiffeisen to communicate very flexibly over the coming years. Be it in relation to the image campaign, but also to product-specific campaigns for every life situation. Always with the core message "Whatever your goal is.", Raiffeisen clears the way.
Benjamin Franz, Creative Director at FS Parker adds, "The special challenge was to create a system that is applicable in the long term and with which people in all phases of life feel addressed."
In order to introduce the theme of "pensions and investments for all" as a campaign, a total of 12 vignette spots and stories were developed showing different life situations. The diverse stories illustrate the different demands within our society, spread across many areas including education, career, family, midlife and retirement. This range defies clichés and expectations and positions Raiffeisen as an open-minded, modern bank for everyone.
Sandra Bürkle, Head of Business Marketing at Raiffeisen explains: "With our approach, we want to position Raiffeisen as the best choice in pension and investment solutions for all customers in Switzerland. A personal, long-term and competent partner for life in all its facets."
"In close co-operation with Raiffeisen, we have created a digital tool with a strong narrative element in combination with "Whatever your goal is.", which allows Raiffeisen to convey closeness to their customer in a versatile way and to convince with innovative and life-encompassing services," adds Christoph Schmidt, CEO at FS Parker.
"We are very proud to reposition such a strong brand as Raiffeisen with our work and this image campaign. We are pleased that we were able to win the trust of those responsible. A huge success!", says Noelia Blanco, COO and Key Account Director at FS Parker.
The campaign has been running since the beginning of November throughout Switzerland as TVC, online video, digital OOH, OOH, as well as social media.
In spring 2023, Raiffeisen’s campaign was further expanded. Continuing with the existing footage and our narrative element of the digital location-destination fields, we created a national image campaign taking form in print, billboards, and online environments. New messages were created to communicate on the topics of investment/wealth management, member benefits, corporate clients/SMEs, and personal banking advice.