Brand Design & Positioning
Illustration
Motion Graphics & Animation
On behalf of the Swiss Federal Office of Energy, FS Parker developed with Aroma the campaign #WIRSINDZUKUNFT. One part of it was the V.E.P.-Zone (Very Ecological Person) at Swiss music festivals. This should demonstrate that the music and festival culture can be experienced with a conscious approach to energy and climate protection!
Participating festivals set themselves a goal of making an active contribution to climate protection and reduce the use of fossil fuels when compared to previous years. The energy self-sufficient “V.E.P. Zone” shows how future festivals can work without fossil fuels altogether! The V.E.P. Zone was supported by musicians, influencers, and budding creatives. In order to have the opportunity to win festival tickets, they were asked to submit their contribution in the form of a video on the topic of climate protection.
The V.E.P campaign was created by our youngest team members in an authentic and appropriate way for a young target group, which dealt with the topic of climate protection in a playful way and is picked up positively by the target group in their actual world they live in.
