Brand Design & Positioning
Strategy and Target Audience Analysis
Logo-Design & CI/CD Manuals
Motion Graphics & Animation
Web-Design
Trojka, Switzerland’s most well-known spirit brand, has unveiled a fresh new look! To keep up with its legacy of innovation and versatility, Trojka has partnered with FS Parker to create a bold rebranding that embodies its vibrant new bottle. Trojka offers a unique variety of beverages, ranging from pure grain vodka to vodka-based liqueurs. As Diwisa's biggest private label, Trojka is also synonymous with continuous innovation. New products are added to the line on a regular basis.
Our objective was to redefine Trojka's market presence by creating a vibrant new identity that would resonate with both loyal fans and the brand’s ever-evolving audience. Staying true to its essence while appealing to modern consumers was at the core of our approach.
In January 2023, we officially kicked off Trojka’s relaunch efforts. This marked the beginning of an intensive creative process. Our design team worked meticulously throughout the spring, focusing on each visual detail to ensure that the new branding truly reflected Trojka’s future vision. From packaging to communication materials, every element was carefully considered.
By the summer of 2023, after many rounds of discussion and refinement, we chose the final design for Trojka. The new look was vibrant, bold, and modern, perfectly capturing the spirit of the brand while propelling it forward.
While Trojka is now sporting a refreshed visual identity, the product itself remains the same beloved spirit. Through the redesign, we ensured that Trojka’s reputation for high quality, great taste, and innovation continued to shine. The updated design revitalizes the brand while retaining its roots, reinforcing Trojka’s position as Switzerland’s number one spirit.
