Growing and sustaining Brand Equity
High-End Presentations
Pro Juventute has been supporting children and youth, and their parents for more than 100 years. The foundation provides direct and effective help with a wide range of proposals. More than 300,000 children and adolescents and nearly 140,000 parents in Switzerland benefit each year from the foundation’s services.
FS Parker was asked to rethink and refresh Pro Juventute’s pitch presentation deck. This document is an important communication tool used to introduce the foundation to new potential partners. Due to its varied use situations, it needs to function both as an in-person presentation support, as well as a stand-alone document to be sent digitally.
Corinne Vogel, Head of Partnerships & Fundraising at Pro Juventute said: “We’re getting really great feedback about our new pitch deck. Not just from within the company but also from external partners. We certainly elevated our sales documents to the next level.”
The previous deck contained all the important information, but was very much a classic PowerPoint presentation, packed full with bullet points and cramped text. As we always try to do, we challenged this structure and reorganized the content, often dividing it into different slides for a clearer and cleaner presentation. We also added a new color-based chapter organisation and all-new icons.
In addition to reorganizing the presentation, we also had another very important goal: we wanted to make it much more impactful and visually appealing. Therefore, we incorporated striking and relevant photos to illustrate the themes. This was also crucial in helping to create an emotional connection with the audience.
Corinne Vogel, Head of Partnerships & Fundraising at Pro Juventute said: “Hannes and his team did a tremendous job by giving our purposeful work at Pro Juventute a more inspiring and touching face. We’re thrilled!”
