Strategy and Target Audience Analysis
Growing and sustaining Brand Equity
Motion Graphics & Animation
Digital Marketing Campaign & Social Media
Hager is one of the leading companies in the field of electrotechnical installations and services for infrastructure, functional building, residential and commercial building and energy management sectors. FS Parker was asked to design two campaigns for the promotion of the E3/DC home power station, and for the new cable trunking system in RAL9016 traffic white, with the aim of introducing the two product ranges to the Swiss market and making them known.
E3/DC's home power stations offer emergency power supply and, if desired, even the temporary switch to stand-alone operation independent from the power grid. Although the power infrastructure in Switzerland is still considered very stable overall, this capability is particularly important to many E3/DC customers in view of the scenario of a power shortage, so that they are not suddenly left in the dark in the event of an emergency. Especially in the current times, the topic of energy supply is probably more present and important than ever. Alternative solutions to the classic power supply are more and more in demand and energy scarcity is becoming more and more of a possibility. We wanted to take this circumstance into account with our campaign and show the product benefit of E3/DC's self-sufficiency with our concept.
Small difference, big effect. The new cable trunking systems adapt even better to your walls. Thanks to the new RAL9016 in traffic white, cable trunking systems are even less visible. This product innovation of Hager was shown in our campaign via a chameleon, which adapts like the Hager product. This way, the product benefit and product innovation could be communicated in an easy, intuitive and fun way.
We are proud to support Hager with our nationwide campaigns, helping them to shape the electrical world of tomorrow.