Brand Design & Positioning
Strategy and Target Audience Analysis
Growing and sustaining Brand Equity
Motion Graphics & Animation
Film, Corporate & Commercial Movies
High-End Presentations
FS Parker helped Ringier turn its Equal Voice Summit event into a veritable multimedia spectacle. The event gathered top executives from politics, business and the media at the beginning of May to initiate a constructive discourse on gender equality in the media. Renowned speakers from around the world included lawyer and human rights advocate Amal Clooney, Federal Councilor Karin Keller-Sutter, behavioral economist Iris Bohnet of Harvard University, and Mariana Santos, founder of Chicas Poderosas, to name a few. Singer-songwriter Amy Macdonald took the stage as the show act. The first EqualVoice Summit was moderated by Steffi Buchli and Sylwina Spiess, who led through the event with Marc Walder, Ringier's CEO, and Annabella Bassler, Ringier's CFO and founder of the EqualVoice Initiative.
Christoph Schmidt, CEO at FS Parker, says about the EqualVoice event: “At FS Parker, we always try to make a positive impact and make a difference with our work every day. The EqualVoice initiative is trying to do just that. It’s shocking that 82 percent of all media articles are about men. We also see a clear need for action here. That’s why it’s great to have been part of such a meaningful movement in an advisory capacity and with an incredibly powerful 360° staging.”
Noelia Blanco, COO at FS Parker, is also enthusiastic about the EqualVoice message. “With this Summit, Ringier is clearly setting trend-setting impulses for the entire media industry. The top-class speakers gave the event an international flair.”
Johanna Walser, CCO at Ringier explains the background: “The main goals of EqualVoice are to ensure equal representation of women and men and to raise awareness of gender representation in the media. The real-time measurement of the EqualVoice factor is a tool to achieve these goals: It shifts the discussion from subjective perceptions of gender equality in publications to a factual basis.”
To introduce Amy Macdonald, the musical guest for the night, FS Parker created a short cinematic behind-the-scenes film that played on screen before the artist came on stage.
Benjamin Franz, Creative Director at FS Parker, is delighted with the successful event: “Visually playing the Aura event location was incredibly fun. We took advantage of the creative freedom and created something we’re all proud of.” Hannes Sigrist, Executive Creative Director adds, “We are more than proud. It was great cinema!”
