Brand Assessment, Positioning & Design
Strategy & Target Audience Analysis
Digital Brand Refresh
Print Design
Website Design
AMAG Group AG is a Swiss family-owned corporate group operating primarily in the automotive trade. In recent years, the group has been expanding its portfolio of products and services relating to electromobility and integrated energy solutions. With its "net zero by 2040" ambition and the vision of becoming the leading provider of sustainable individual mobility, the AMAG Group expresses its commitment to sustainability. As part of this effort, they publish their progress in an annual sustainability report.
In collaboration with Up&Up consulting, we were asked to rethink the AMAG Group's 2023 sustainability report. We wanted to show how our creative input, and expertise in branding, storytelling and design can contribute to creating an effective, exciting and convincing report. Our goal was to ensure that this communication tool and the corresponding formats convey an effective and compelling message for all of AMAG's stakeholders and help to positively influence the brand's reputation over time.
To engage the readers and capture their attention, we put a stronger focus on storytelling and the AMAG partnerships. We introduced more images and portraits, and implemented a more emotional and more personal visual language.
We also revamped the reading experience with easy to understand "in a nutshell" infographics, and introduced an attractive and functional colour-coded navigation system.
Additionally, for the first time, all the contents from the report, are now also accessible in the web version.
